Bose | EMEA Social
Bose is an incredibly innovative audio company, that makes incredibly passive social content.
But that changed over the year, as we pushed for more engaging content that was contextual to Europe and well, just more fun.
My favourite shoot by far was 'Tap to Play' where we took your average product demonstration and upgraded it by playing with Instagram Stories' 'tap' mechanic. Each set could be contextualised to specific moments around Europe for the rest of the year.
Bose | Get your head in the game
Bose sponsors a lot of sport but unfortunately the World Cup wasn't one of them, and FIFA are notoriously strict about mentioning any part of their brand – even the word 'football'.
So to give away customised headphones during 'the event', we created a competition that focused on the music fans listen to as part of their pre-game preparation, asking – 'what song gets your head in the game?'
Bose | Instagram Live
As for the other sport Bose sponsors (like the NFL, F1), we were there to capture all the content live from the event, posting it straight to their global channels.