AKT | Born to Perform 

Inspired by London's West End, AKT is an effective, life-changing natural deodorant that I had the pleasure of helping launch with Two Times Elliott. Plastic free, aluminium free and bullshit free – AKT was born from a Kickstarter idea to become one of the coolest (and most natural) products on the market.

Also it was just featured on ITV's This Morning, so it must be good. 

Inspired by the world of theatre, all fragrances are scene descriptions. 

Back of the packaging copy

THI IS AKT 

The effective, life-changing, natural deodorant balm inspired by London’s West End. Plastic free, aluminium free and cruelty free, our enriched blend of fragrant botanicals and Deo-Barrier Complex™ keeps you feeling dry and confident all day long- without breaking character. Ever. 

Good for you and the planet. 100% recyclable.

georgie mccarthy | creative copywriter

georgie
mccarthy.