CONCEPTING. COPYWRITING. CREATIVE DIRECTION. 

From TVCs to TikToks, concepts to campaigns, my speciality is in creative work anchored in culture, strategy and brilliant copywriting. In other words, I'm on the internet. A lot. 

Over my eleven-year career as a creative copywriter, I've hyped ancient grains, played matchmaker, championed the female gaze, and fuelled football fans into a frenzy. Most of my career was in spent in London, but now I'm back in Sydney ready to hit the ground running (with a hint of an English accent). 

I'm about to finish up a gig at 72ndSunny. I'll be available for freelance or permanent gigs from the 1st September 2025.