Heist Studios | Rebrand 

Heist isn't just about revolutionary tights anymore. It's about socks. And shape wear. And a big FU to the sexist underwear industry that creates campaigns with cameras focused on the male gaze. 

 

They had a new logo, colour palette and vibe, but no voice. Yet. 

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In two days I gave Heist a new tone of voice, brand book, website copy, postcard and social assets. They loved the copy so much they splashed it on the shop bags and walls too.   

 

 Now Heist looks and sounds like a brand ready to take over the world. 

georgie mccarthy | creative copywriter

georgie
mccarthy.