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Tourism Northern Territory | It's about time
An integrated campaign that convinced over 50s to book a trip to the Northern Territory before they, erm, kick the bucket.
The campaign included 60, 30 & 15sec TVCs, radio, digital, OOH, social and a few complaints to the advertising board.
Go on then, you're not getting any younger either.
30 second radio spot for QANTAS
Tourism NT + QANTASIt's About Time | Radio Spot
Direct Mail Postcard
To promote Virgin Australia's deal on flights to Darwin, we sent real, handwritten postcards from the waterfall itself.
Digital Out of Home
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