YouTube
WE'RE ALWAYS RUNNING EVEN WHEN WE'RE NOT

An intergrated campaign celebrating how creators on YouTube eat, sleep, live and dream running. To them, running isn't just exercise – it's a 24-hour lifestyle. 

Originally briefed to just be a YouTube video, we exploded this idea into OOH, DOOH, social, event partnerships and exclusive merchandise. 

But seriously, why is everyone running?