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EMPIRICAL SPIRITS
SOKA LAUNCH
Empirical is a Copenhagen-based distillery that makes unclassifiable spirits for drinkers who care about flavour and craft.
SOKA was Empirical's first step into the mainstream, so we launched a subversive campaign across social and OOH that called out the spirit’s unusual origins and unfamiliar taste.
Who says being divisive isn't good marketing?
THE BOTTLE
The first batch of SOKA was a limited release, so we wanted to make it special.
We wrapped every bottle in a newspaper that told the story of the spirit’s unusual origins, and why Empirical were so intrigued by an unknown crop from nowhere America.
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