CSR Sugar | Sugars of the World

CSR Sugar are the biggest sugar brand in Australia and were launching their new premium range of sugars, sourced from around the world.

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The trick was, how do you make something as cheap as sugar, look fancy (and worth the extra dosh?) 

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By tapping into people's love of authentic cooking and proper ingredients. 

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The new brand was launched on social with Pintrest-worthy images and how-to videos, taking the brand in a completely new (and very pinky in the air) direction.