CSR Sugar | Sugars of the World

CSR Sugar are the biggest sugar brand in Australia and were launching their new premium range of sugars, sourced from around the world.

The trick was, how do you make something as cheap as sugar, look fancy (and worth the extra dosh?) 

By tapping into people's love of authentic cooking and proper ingredients. 

The new brand was launched on social with Pintrest-worthy images and how-to videos, taking the brand in a completely new (and very pinky in the air) direction. 

georgie mccarthy | creative copywriter