alan | your friend in health
Alan is health insurance start-up in France that does exactly the opposite of what a lot of health insurers do. That is to say, they want to make it easier for people to access the healthcare they need. Amazing.
Working with the legends at DesignStudio, we developed a new brand and tone of voice that was radical in its simplicity and friendliness – two things insurers are usually not fond of.
As to why the company's called Alan, do you remember that BBC promo with the animal voice overs? I'm not kidding.